You've tried everything.
It's time to do something that actually works.
Mindset Nutrition Fitness Coaching
For Women Over 40
Sustainable weight loss, energy, and confidence for women over 40 — through mindset, nutrition, and fitness that works in real life.
This was me…
JILL’S STORY
The Woman Who Needed a Cane to Walk Through an Airport
“That woman was me. And she is never coming back.”
I was 58 years old, and I had gotten so heavy that I needed a cane to walk through an airport. Not because something had happened to me.
Because of the weight I was carrying, decades of failed diets, diet pills, yo-yo cycles, and the quiet belief that maybe this was just who I was now.
My husband walked by one night while I was sitting on the couch with a bucket of ice cream and said something I didn’t want to hear.
He said keep it up and you’re going to kill yourself. I gave him the middle finger. But deep down, I knew he was right.
In the first twelve months, I released 93 pounds. I have kept every single one of those pounds off for years. I no longer need a cane. I run 10Ks.
I work out consistently. I got off all of my medications. I am stronger — physically, mentally, emotionally than I have ever been in my entire life.
I didn’t do it with willpower. I didn’t do it by starving myself or by following a plan that was designed for someone twenty years younger.
I did it by finally understanding how the body works after 40 — and by building a framework around mindset, nutrition, and movement that works with your metabolism, not against it.
That framework is what I teach. And it will work for you too.
What I offer
Your path to Finally Free
The Finally Free Transformation Bundle
The complete transformation roadmap for women over 40 ready to stop starting over and finally feel free.
Everything inside
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Or explore individually
Emotional core
Finally Free
Rewrite your story. Reclaim your life.
- Break free from all-or-nothing thinking
- Stop starting over every Monday
- Rebuild trust with yourself
- Heal your relationship with food and your body
- Create lasting transformation from the inside out
Nutrition
Finally: What To Eat After 40
Simple meals. Real results.
- Simple meals without overthinking
- No extremes or complicated dieting
- Support your metabolism naturally
- Sustainable nutrition for real life
Guided support
18-Week Coaching Program
For women ready to go deeper.
- Personalized coaching support
- Accountability and guidance
- Mindset + nutrition + fitness strategy
- Sustainable lifestyle transformation
Real Women. Real Results. Real Life Change.
This isn't about losing weight. It's about feeling free, confident, and in control again.
“I started working with Jill a year and a half ago and I am honestly a completely different person.
I have lost over 65 pounds, I have gotten off my medications for high cholesterol and high blood pressure, and I have more energy than I have had in decades. But what surprises me most is my confidence.
People who know me keep asking what happened to me, and I tell them Jill happened. I am turning 50, and I feel better than I did at 30. I never thought that was possible”.
— Jane
Results:
Lost 65+ lbs
Food noise gone
Off medications
“In eleven months, I have lost 53 pounds, but the number on the scale is honestly not even the biggest change. The food noise is gone.
For the first time in my adult life, I feel like I am in control of food instead of food controlling me. I can go to parties, holidays, and family events, and I can enjoy myself and still stay on plan.
Jill didn’t just give me a diet. She gave me a completely different relationship with food. I am 42 years old, and I finally feel free.”
— Ella
Results:
Lost 53+ lbs
Food noise completely gone
“I am 65 years old, and for the first time in my life, I genuinely feel like I can do this.
What I love most about working with Jill is that I am not walking this journey alone.
She is in my corner, someone to hold me accountable, to answer my questions, to be there when I hit a hard moment.
That means everything. I started with her 7-Day Metabolism Reset and the difference I felt in just one week, just from removing sugar and white flour, was so powerful that I knew I had to keep going.
For the first time in a very long time, I have real hope.”
— Nancy
Results:
Finally feels she can do this and is no longer alone on her journey
Start where these women started.
About Jill
Jill Ruone helps women over 40 lose weight, regain energy, and feel strong, confident, and in control again through mindset, nutrition, and fitness coaching designed for real life.
What makes Jill different is that she’s not just coaching what she learned-she’s coaching what she lived. At 58, she lost 93 pounds, got off all her medications, and transformed her health from the inside out. More importantly, she has maintained that transformation. Today she combines that personal experience with years of coaching, nutrition, fitness, and mindset expertise to help women create results that truly last.
Jill created this program for the woman she used to be: the woman who has tried every diet, blames herself when nothing sticks, and is tired of starting over. Her coaching combines strategy, support, and sustainable habits so women can finally stop guessing and start creating results that last.
Trusted Credentials:
✓ Certified Nutritionist
✓ Certified Life and Health Coach
✓ Certified Fitness & Pilates Instructor
✓ DISC Behavioral Consultant
✓ John Maxwell Certified Business Coach
Free 7-Day Metabolism Reset
Download the FREE 7-Day Metabolism Reset Blueprint
Seven days. Simple steps. A completely different relationship with your body.
✓ Understand why your metabolism changed after 40, and what to do about it
✓ Seven days of simple, clear actions that don’t require perfection
✓ Learn the metabolic formula that stabilizes blood sugar and reduces cravings
✓ Start feeling the difference within the first 48 hours
It is never too late. Your best days are ahead.
If you're ready to stop starting over and finally create lasting change, I'd love to help you.
You do not need another diet. You do not need more guilt. And you do not need to keep doing this alone. You need the right strategy, the right support, and a plan that works for your body after 40.